Global Footprint with Swiss Heritage

Welcome to CEDEM AG, a prestigious Swiss privately-owned company specializing in Nutraceuticals, including vitamins, food supplements, and minerals. Our hallmark is the development, marketing, and sale of innovative, targeted products that adhere to traditional Swiss-quality standards. CEDEM’s vision is to be “The trusted partner” in the well-being of every family member.

Our product range addresses the fundamental health needs of women, men, and children, complemented by unique formulations designed for better aging, longevity, and enhanced body performance.

Founded in 1991 by Dr. Martin Schmid, CEDEM AG began with the creation of groundbreaking, high-quality vitamins. In 2016, after extensive experience in the pharmaceutical industry,  Miss Rasha Oudeh bought the company and assumed leadership to realize her vision of developing pioneering premium vitamin products that would line the shelves of every pharmacy and other outlets worldwide, promoting healthier, happier, and longer lives.

Today, CEDEM AG, headquartered in Zurich, has grown into a multinational company with offices in Frankfurt, New York, Amman, and Lagos. We offer a diverse portfolio of over 60 specialized products for the entire family, reaching export sales in more than 25 countries across Europe, the Americas, the Middle East, Africa, and Asia through a B2B business model. We also operate on a B2C model, leveraging platforms like Amazon and other online retail channels.

Swiss Vitality

for women, men, and longevity

Rooted in the Swiss tradition of vitality and longevity, we believe that every family member should always be a priority. Our approach is to stay connected to people, listen to their needs, and create what they truly desire.

In response to the challenges brought about by the COVID-19 pandemic, we have recognized the importance of reinforcing our market presence and enhancing our brand identity. As part of these efforts, we have restructured our product offerings into four distinct lines, each focusing on specific health needs and overall well-being for women, men, and  longevity.

In addition to these specialized lines, CEDEM continues to offer a range of products that support essential vitamins and lifestyle improvements for both children and adults.

Women Owned Business

from Zero to One

As the President and founder of CEDEM AG, I am proud of how far we have come. From the outset, my dream was to create an international brand in the health sector, aligning with my core values. There is nothing more fulfilling than helping others and making a difference, especially for those in need.

My primary interests lie in solving complex challenges and selling our products worldwide. Gender has never influenced my work ethic; it is discipline and perseverance that have driven my journey.

My path, as a woman from the Middle East and now thriving in the beautiful country of Switzerland, has been deeply meaningful. Rising from humble beginnings to achieve success has been an inspiring journey, not just for me but for many others. I feel a strong urge to share my experiences to help entrepreneurs who lack access and opportunities. My goal is to leave a legacy of empowerment and fulfillment, ensuring that I “die empty” by giving all I have to offer.

To further this mission, I established the Amali program. Amali is my life’s destination and purpose, a testament to the beauty of helping others and changing lives. I work tirelessly to invest solely in this program. My vision for Amali is that, in twenty years, it will be a foundation with a global reach, spanning many countries around the world. please visit

Our Prestigious Partner

We Empower women

In May 2024, we initiated a partnership with FC Basel Women’s Club, marking an exciting new chapter in sports and nutrition. This strategic alliance involves providing our flagship products, VITACED A-Z and CEFORTE, to support the health and performance of women athletes in Switzerland.

VITACED A-Z, a supplement containing 27 essential vitamins and minerals, is crafted to bolster overall health, sustain optimal energy levels, and fortify the immune system. Additionally, CEFORTE, enriched with folic acid and vitamins B6 and B12, promotes red blood cell production, enhances energy metabolism, and reduces fatigue.

This partnership is a significant milestone for us, expanding our footprint in the Swiss market and emphasizing the role of nutrition in enhancing athletic performance. As a women-owned company, it is crucial to empower women and enable them to achieve their full potential.

Our News

Our Blog

Discover the Superiority of Natural Cough Syrups/CEDAL Over Dextromethorphan: Healthier, Safer, and More Effective.

Dextromethorphan (DXM), is a non-opioid derivative of morphine. It acts on the central nervous system by suppressing the cough reflex

Mind & Muscle Fuel: Boosting Energy, Power, and Cognitive Performance

Individuals experiencing muscle and leg cramps often compare them to a lightning strike because their sudden onset and intense pain.

CEDAL: Your Go-To Remedy for Dry Cough Relief and Soothing Throat Comfort

Coughing serves as a natural defense mechanism employed by the body to expel microbes and foreign objects from the airway.
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