Rooted in the Swiss tradition of vitality and longevity, we believe that every family member should always be a priority. Our approach is to stay connected to people, listen to their needs, and create what they truly desire.

In response to the challenges brought about by the COVID-19 pandemic, we have recognized the importance of reinforcing our market presence and enhancing our brand identity. As part of these efforts, we have restructured our product offerings into four distinct lines, each focusing on specific health needs and overall well-being for women, men, and  longevity.

As the President and founder of CEDEM AG, I am proud of how far we have come. From the outset, my dream was to create an international brand in the health sector, aligning with my core values. There is nothing more fulfilling than helping others and making a difference, especially for those in need.

My primary interests lie in solving complex challenges and selling our products worldwide. Gender has never influenced my work ethic; it is discipline and perseverance that have driven my journey.

My path, as a woman from the Middle East and now thriving in the beautiful country of Switzerland, has been deeply meaningful. Rising from humble beginnings to achieve success has been an inspiring journey, not just for me but for many others. I feel a strong urge to share my experiences to help entrepreneurs who lack access and opportunities. My goal is to leave a legacy of empowerment and fulfillment, ensuring that I “die empty” by giving all I have to offer.

To further this mission, I established the Amali program. Amali is my life’s destination and purpose, a testament to the beauty of helping others and changing lives. I work tirelessly to invest solely in this program. My vision for Amali is that, in twenty years, it will be a foundation with a global reach, spanning many countries around the world. please visit www.amaliprogram.com

In May 2024, we initiated a partnership with FC Basel Women’s Club, marking an exciting new chapter in sports and nutrition. This strategic alliance involves providing our flagship products, VITACED A-Z and CEFORTE, to support the health and performance of women athletes in Switzerland.

VITACED A-Z, a supplement containing 27 essential vitamins and minerals, is crafted to bolster overall health, sustain optimal energy levels, and fortify the immune system. Additionally, CEFORTE, enriched with folic acid and vitamins B6 and B12, promotes red blood cell production, enhances energy metabolism, and reduces fatigue.

This partnership is a significant milestone for us, expanding our footprint in the Swiss market and emphasizing the role of nutrition in enhancing athletic performance. As a women-owned company, it is crucial to empower women and enable them to achieve their full potential.