Executive Team

Rasha Oudeh

Rasha Oudeh

CEO & Chairwoman

Rasha is a serial pharmaceutical entrepreneur hailing from Jordan with 22 years of experience. Her career in the pharmaceutical industry began in 2007, her foremost strengths lie in her expertise in medicine licensing, different countries’ FDA Registration, and export sales in more than 30 countries, she excels in navigating international trade complexities and developing successful export strategies. Rasha holds EMBA from the Frankfurt School of Finance & Management in Germany in 2020, in addition to several executive programs such as a Leadership program from Harvard Business School in the USA, High-Performance Board, and Stakeholder Management from IMD in Switzerland.
Who we are

Martin Schmid

Formulation & Quality Assurance Manager

Martin Schmid is a Swiss scientist who has over 40 years of experience in the pharmaceutical & nutraceutical industry. Mr. Schmid's expertise lies in R&D, formulation, and quality assurance. He has been the founder of CEDEM AG in 1991 until he sold it in 2016. Mr. Schmid holds a B.Sc. in Pharmacy from Geneva University.
Who we are

Daniel Waechter

Executive Manager

Daniel has over 25 years of experience in doing business in Switzerland. Mr. Waechter has been deputizing as a non-executive at CEDEM AG for several years. He holds a Bachelor’s in Economics from Zurich University in Switzerland.
Who we are

Mohammad Wajeeh

Sales Manager – Middle East & Africa

Mohammad is a seasoned Country Manager with a proven history of success, showcasing remarkable leadership and sales management prowess in his tenure, notably at Tabuk Pharmaceuticals Manufacturing Co. With a focus on healthcare, pharmaceuticals, and medical sectors, he adeptly elevates modest business units into thriving entities, driving substantial revenue escalation.
Who we are

Mohamed EL-Rouby

Chief Financial Officer

Mohamed is a globally recognized strategic finance leader with over 20 years of experience in top multinational organizations like Novartis, Johnson & Johnson, Takeda, Allergan, Energizer, and Pharmanovia. Mohamed is CIMA qualified and a certified FP&A professional, demonstrating his expertise in financial planning & analysis, commercial finance, finance transformation, and business partnering.
Who we are

Fahmi Azzuqa

Market Access Manager

Fahmi is a pharmaceutical professional with expertise in commercial strategies, business development, and market access, based in Amman, Jordan. He has held various key roles, including Director of Sales & Marketing at AMS, Senior Marketing Manager at Dar Al Dawa Development & Investment Co, and Marketing Manager at Advanced Marketing Statistics. Presently, he operates as a self-employed Pharmaceutical Consultant, leveraging his vast experience and knowledge to provide valuable insights and guidance in the industry.
Who we are

Klaus Zimmermann

Advisory Board, M&A Strategy

Klaus has over 21 years of experience in the banking industry in Europe. In 2013, he established Nalu Capital S.A. in Luxembourg, a fund management company. Mr. Zimmermann is also an angel investor in the fintech industry and serves as the Director of GIROMATCH GmbH in Frankfurt. Moreover, he runs different renewable energy projects in West Africa, especially in Nigeria and Ghana. Mr. Zimmermann holds a Bachelor’s in Finance from Johannes Gutenberg University in Germany.

Board Members

Who we are 1

Khilola Shukurova

Advisory Board, Portfolio management strategy

Khilola is a Global Healthcare Executive with more than 20 years of experience in a remarkable career spanning international industry-leading companies, most recently as the Vice President of Marketing EMEA at Smith & Nephew. In this role, Khilola spearheads the development and execution of marketing and business strategies for three business franchises: Orthopedics & Robotics, Sports Medicine, and Advanced Wound Management. Prior to her time at Smith & Nephew, Khilola led Global Strategic Marketing at Coloplast's Wound & Skin Care Business Division. Before her tenure at Coloplast, she spent 5 years in the pharma/nutraceutical industry with Pfizer Consumer Health and Ferrosan A/S. Khilola's professional acumen is firmly rooted in her expertise in crafting global portfolio strategies, driving impactful marketing initiatives, cultivating sales excellence, and championing value-based care approaches.
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Arshad Chaudhry

Advisory Board, Sales, marketing and market access strategy

Arshad is an accomplished Chief Executive Officer with an impressive 33-year track record in global leadership, exclusively within Nestlé. Having held the esteemed position of Senior Vice President before departing the company, he has consistently demonstrated his exceptional abilities in propelling growth, cultivating innovation, and generating substantial value in a wide range of markets. Renowned for his visionary approach, Arshad is adept at empowering high-performance teams and advocating for sustainability, all with the aim of attaining long-lasting success.
Who we are 1

Paul Nuber

Advisory Board, Financial strategy

Paul is based in Zug, Switzerland. He holds a Master’s degree in Economic Sciences from HEC-Lausanne. Paul started his career in banking and then joined the Nestlé Group, where he held various positions as CFO and CEO in multiple businesses and geographies, the latest position as CFO for Russia & Eurasia. In addition, he held various positions in representative bodies in the various countries he worked and lived in. After dedicating 33 years to Nestlé, Paul made the decision to retire early and focus on other interests. He is a member of the board of directors of EuroChem Group and Magellan Life Sciences Limited. Throughout his seasoned international and multicultural career, he has transformed and developed multiple businesses and delivered an outstanding record in people development.
Who we are 1

Abdullah Al-Mesned

Advisory Board, Regulatory & Registration Strategy

Abdullah is a distinguished Saudi healthcare leader, and prominent advisor for regulatory & registration in KSA and GCC, with a wealth of experience in the medical field, he previously held the position of head of the registration department at the General Directorate of Medical and Pharmaceutical Licenses and served as a member of the Consultant Committee in Saudi FDA. Additionally, Abdullah is a member of the Consultant Committee in the National Center for Complementary and Alternative Medicine and the Medical Committee in the Chamber of Commerce in Saudi Arabia.
Luis Nunes

Luis Nunes

Advisory Board

Luís has 20 years of experience in Performance Marketing and Brand Commerce. His core competencies include (re)defining products and services for maximum value, leveraging in-depth knowledge of systems and platforms, and being supported by data and intelligence. He excels in uncompromising environments, seamlessly blending physical and digital domains.

Meet Our Team

Team at Cedem AG, our team is the heart of our success. A diverse group of professionals, innovators, and visionaries work together to deliver high-quality health and wellness solutions. With expertise in pharmaceuticals, product development, and customer care, we are united by a shared mission to improve lives globally.

Leadership

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Our Experts

Our team of scientists, researchers, and product developers works tirelessly to innovate and create solutions that meet the highest standards of quality and efficacy.

Research & Development Team
Leaders in scientific innovation, they ensure our products are backed by rigorous testing and evidence-based research.

Quality Assurance Team
Dedicated to maintaining the Swiss standards of excellence that Cedem AG is known for.

Customer-Centric Approach

At Cedem AG, we place our customers at the forefront of everything we do. Our sales, marketing, and customer support teams are here to ensure you receive the best possible experience.

Join Our Team
Want to be part of an innovative, collaborative, and purpose-driven organization? Explore opportunities to grow with Cedem AG.

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